Is MySpace Relevant?
There is a lot of debate today as to whether the social network MySpace will ever reclaim it’s popularity again. In my opinion, it probably will not, and I say that for a couple of reasons. The primary reason is that Facebook has a much better product, and has done a much better job promoting their product.
New Innovations such as Facebook Connect, which allows Facebook users to interact with external websites using their Facebook accounts, are starting to show up all over the internet. MySpace has not been able to counter with a comparable product for authentication.
Another reason that MySpace may not ever recover is ironically one of the reasons it grew so fast in the first place. MySpace users have the ability to customize, or individualize, their MySpace profile pages however they wish. The end result for MySpace in giving their end users this creative control is often times a mixture of loud offensive music, pornographic images, and of course tons of comment spam.
When I am consulting with a new client about social media, we typically try to focus on the two social networks that present the most value, those are Facebook and Twitter.
